Instagram has unveiled a new feature called Trial Reels. The feature has been designed to help creators test their content with non-followers before sharing it with their audience. This feature aims to reduce the pressure creators face when exploring new content ideas, formats, or niches. They can see how content resonates with fresh audiences first before sharing it with their followers.
Also see: How to Delete Instagram Account
After sharing a Trial Reel, creators can check the real-world feedback and engagement. If trial Reel performs well, they can share it with their floors with a single tap. There’s Las an option to set the Reel to automatically share with their followers if it meets specific performance benchmarks during the trial period.
For sharing Trial Reels, create a reel as usual. Before posting, toggle the “Trial” option. The reel will be shared exclusively with non-followers and won’t appear on the creator’s main grid or Reels tab until you decide to make it public.
The engagement metrics will be available in drafts section. It will show views, likes, comments, and shares after 24 hours after posting.
Instagram has confirmed that you can followers may still find your trial reel through shared links, direct messages, or reels using the same audio, location, or filter.
Instagram began testing Trial Reels earlier this year and received positive outcomes. Now it has started rolling it out gradually to eligible creators worldwide. It should become fully available in the coming weeks.
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