Facebook has updated its algorithm for news feeds for giving more information to its users more posts from their friends and what is happening to the friends they care about.
For the success of social media websites, user engagement is really important. Engagement will only be there is the users will keep coming back to the websites to check the recent updates.. Facebook knows this very well. That’s why it always try to improve the updates users see in their wall.
Now onwards Facebook does not show the multiple contents of the same source in a row. This is good news for those who have lots of friends in connection and want to see stories from the dear and near one. Facebook now focuses on showing updates users directly posted on their walls. Posts in which your friends commented or liked will be lower in the feed. So, you will see only fresh contents directly from your friends and you will always be updated what is going on to your friends’ lives.
In a blog post, Facebook’s Max Eulenstien and Lauren Scissors mentioned “The goal of News Feed is to show you the content that matters to you.” In the blog it is mentioned “to ensure that content posted directly by the friends you care about, such as photos, videos, status updates or links, will be higher up in News Feed so you are less likely to miss it.”
This renovation in algorithm may decrease the traffic in the pages of the facebook. So, businesses will have to spend more on advertising and targeting users. Without post promotion, pages will not get enough reach. If we look closely, Facebook is now trying to force Page owners to pay more.
“The impact of these changes on your page’s distribution will vary considerably depending on the composition of your audience and your posting activity. In some cases, post reach and referral traffic could potentially decline,” Facebook confirmed about effects on pages.
Many people have no interest in the news, stories and pictures which like by their friends. With this update these stories appear lower down in feed or not at all.
“Previously, we had rules in place to prevent you from seeing multiple posts from the same source in a row. With this update, we are relaxing this rule. Now if you run out of content, but want to spend more time in News Feed, you’ll see more.” Eulenstein and Scissors wrote this.
Source: Facebook Newsroom
