HTC to launch cheaper smartphones to woo customers



HTC has long prided itself with costly and lavish smartphones like HTC One but given the current financial condition of the company, its Chairwoman Cher Wang has decided that the company will make mid-tier smartphones to woo customers.


“The problem with us last year was we only concentrated on our flagship. We missed a huge chunk of the mid-tier market,” said co-founder and Chairwoman Cher Wang, speaking to Reuters last week in New York.

Cher Wang says that the company will launch mobile phones in $150 to $300 range for both developing and developed markets, along with the high end phones which can sell over $600. However HTC won’t get into ‘very, very low-end market’, informed Reuters.

HTC had been in trouble for last two years. In 2011, the sales of HTC smartphones were about one in 10 shipments i.e., approximately 10% of the smartphones sold worldwide were HTC phones. But the sales had plummeted to a mere 2% in 2013.

HTC Revenue 2013

Finally HTC is realizing that making cheaper and affordable smartphones will help it not only to generate revenue but also to make a comeback in the smartphone market now dominated by Samsung and Apple Inc.

Read Reuters news on HTC launching cheap phones here.