Apple has been offering three months of the free trial of Apple Music since its launch in June 2015. So, new subscribers could access and try the music streaming service before becoming paid customers. Now the company has reduced the free trial to just one month in many countries.
Now when you check the Apple Music website, it says ‘One month free, then $9.99 per month.’
The company continues to offer a six-month free trial to customers who buy AirPods, Beats, or HomePod devices for a limited time.
Pricing remains the same and the only change is in the duration of the trial period. Most competitors including Spotify offers one-month free trials to new subscribers. So, this change won’t affect the company much. People now already know how good Apple Music is.
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Spotify still dominates the music streaming market. A recent report claims that Spotify has a 31% market share while Apple Music just has a 15% market share. Most Apple customers subscribe to Apple Music while Android and other users prefer Spotify.
