5 SEO Tools Every Marketer Needs Under Their Belt In 2021

SEO Tools
SEO Tools


It’s no secret to anyone that 2020 was one of the most challenging year for marketers and brands anywhere. Consumer behavior has changed, emotions got the best of us, remote working threatened the workflow, and productivity was at low levels.

Being a year of change, it means it was also a year of adapting to new circumstances and developing new marketing strategies that are aligning with the way consumers think and behave now. This applies to all branches of marketing, including Search Engine Optimization, which will be today’s topic of discussion. 

SEO is an everchanging field, meaning you will always need to stay on top of it if you want to gain a competitive advantage against others in the business. The amount of work that gets put into developing a steady SEO campaign is quite significant and those wanting to apply its best practices and reap the fruits can’t do so without a bit of external help. Or, they can, but it would be a much more tedious and exhausting work. 

This is why marketers use a variety of tools to help them gather data and analyze it, in order to make knowledgeable decisions that will attract more traffic. There are plenty of SEO tools available out there, so we understand it can get quite difficult to choose which of them to add to your arsenal. This is why we put together this list of some of the most impressive SEO tools any marketer out there needs to use.

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Image source: https://unsplash.com/photos/CElY_ESswGU

A performance analysis tool 

If you look up any list of SEO tools, Google Analytics will appear in nearly every single one of them. This is a free tool provided by Google that no reputable marketer can go without, so if you have not gotten into it by now, you absolutely should. 

Google Analytics has the ability to gather and analyze a variety of metrics that will help you understand your website traffic, including where most of your visitors come from, where on your website they spend most time, how they are engaging with your pages, and when they exited. 

The tool takes into account aspects such as unique website visitors, number of sessions, and conversions to help you understand how your website does and where you should improve. It may take a while until you get to discover everything Google Analytics can do, but once you get more comfortable with it, you won’t be able to imagine managing a SEO campaign without its help. 

A website rank checker

Keyword research is the pinnacle of any good SEO campaign. Without it, you would have no idea what consumers are looking for when they reach your website and how you should optimize it to gain more traffic. When consumers search a query online, they typically use keywords – one or more words that comprise their need (e.g., best SEO tools, how to do SEO). Google then takes these keywords and crawls online for the best-suited results that include them. Of course, Google takes into account more than the keywords to bring your website up in search results, but they are one of the main aspects the AI considers. 

A website rank checker such as Rankchecker.io will help you find the most relevant keywords you need to optimize your website for, but also to check out if the keywords you are currently using rank as good as you thought. Rankchecker also features a location-based checker, which takes into consideration how keywords rank in your particular location. This is very helpful for local SEO, so it is worth giving it a try.

An outreach tool 

While email marketing is not exactly the main part of an SEO campaign, an outreach tool can help you with link building. When you are looking to reach more potential backlinking partners, you need to do a lot of outreach to get to those websites. This is where a tool such as Pitchbox can help. 

Pitchbox is an outreach tool that helps you find connections you could potentially contact to form collaborations with. What you need to do is open the tool, enter a few keywords that are related to your website, and Pitchbox will come up with a list of websites you can reach out to. You can even set up follow-up emails, to further streamline your workflow, which is helpful no matter if you are collaborating with someone that does professional SEO services or you decide to do the work yourself.

An email hunting tool 

Manually finding potential email prospects is one of the most tedious and time-consuming tasks, but fortunately you can now do this by using a digital tool such as Hunter. This little piece of software can help you find up to 50 email addresses for free every month, which is quite helpful if you are just starting your email outreach campaign. 

The tool is developed to help you find the most common patterns for emails from a particular domain, so that you can determine if you are about to sent your pitch to the right people. When the tool finds an email address, it also provides a confidence score to it, as well as the link to the source that provided the email. This is a very helpful tool, no matter if you are collaborating with someone that does professional SEO services or you decide to do the work yourself.

A local SEO tool 

Search engine optimization in general is helpful for any type of website or business you may be running. Still, if you also own a physical store that you want people to discover, you need to focus on local SEO. Google My Business (GMB) is especially helpful in this case, as it lets you create or claim a business listing that will appear both on Google Maps, but also in the Knowledge Panel and Local Pack. 

If you optimize your GMB listing the right way, you will be able to appear in location queries on local SERPs and make it easier for people in your area to discover your business. This has become an especially important aspect now, when people take to Google to find reliable businesses around them.