Asus and Adblock Plus partnered to block ads on Asus Phone’s native browser



While publishers are already worried for their revenue due to increasing use of Ad Blocking softwares, Asus brought a bad news for them. Asus and Adblock Plus (ABP) have partnered to bring ad-blocking capability of AdBlock Plus to Asus phone’s native browser. By default, this will be ‘ON’.

Also read: Indian ISPs are biggest roadblock of Digital India

AdBlock Plus co-founder and CEO Till Faida revealed about this partnership while talking Motherboard.

Commenting on the partnership with ASUS, AdBlock Plus co-founder and CEO Till Faida said,

“We’re extremely happy to team up with ASUS, the first major hardware manufacturer to integrate ad blocking into their mobile devices. This is another call for innovation in the ad industry—a call getting louder by the day.”

The Ad Blocking was a trending topic in 2015. Main reasons were addition of ad blocking in Safari as a part of iOS 9 updates, Adblock web browser and available browser extensions. Ad blocking is increasing very fast. It was limited to desktop few months back, but now it is growing on mobile browsers too. This new partnership will also add fuel in the burning topic. ASUS browser has a relatively small user base with around 15 million users globally. But it will surely add small impact.

Adblock Plus finally comes as browser for Android and iOS

Adblocking really hurts web publishers (including us). Web publishers have seen drop in ads revenue. AdBlocking software are responsible for a loss of $21.8 billion revenue. It will also see huge growth next year with expected cost to publisher around $41.4 billion in 2016. This is the reason why Google does not allow adblocking apps but these apps are available via official websites.

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