Popular social messaging app Snapchat has introduced Dynamic Stories. This feature is mainly for web publishers who can now set an RS feed to automatically create Stories from the content they publish on the web. This feature will be helpful for news websites that can now keep updating their followers about breaking news through Dynamic Stories. Now they don’t need to create the story manually.
Snapchat claims that the feature will help in spreading news and information from trusted and credible sources. Now when several websites are spreading misinformation, it is important to highlight credible sources.
Dynamic Stories can be found in the app’s discover feed. Snapchat has confirmed that it will show Dynamic Stories from only verified media publishers in the Discover feed.
The company has also confirmed its partnership with several major publications from the US, UK, France, and India, including The Washington Post, New York Post, The Wall Street Journal, The Independent, The Mirror, Le Figaro, Sportskeeda, The Quint, and Vogue India.
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Partner publications are already seeing results. Snapchat claims that The Washington Post, one of its partners, has reached over 1.1 million Snapchatters. India’s MissMalini saw more than 200k unique viewers on their content.
