15 OTT Players including Netflix, Amazon, Disney+ Hotstar sign New Self-Regulation Code
Fifteen OTT platforms including Netflix, Amazon Prime Video, Disney+ Hotstar, Voot, Zee5, ALTBalaji, Eros Now, JioCinema, Discovery+, Hungama, Shemaroo, Arre, HoiChoi, Flickstree, and MX Player have signed a new self-regulation code “Universal Self-Regulation Code for OCCPs”. It involves setting up a grievance redressal mechanism similar to how TV channels operate in India. These platforms will be required to address user complaints.
The only relief is that there is no fine or licence suspension if any of the platform fails to completely implement this.
Now streaming serves will provide content descriptions, age ratings, and parental controls. They will have to set up a dedicated department or internal committee to hear user complaints and appeals and an advisory panel.
The Internet and Mobile Association of India (IAMAI) claims that the new self-regulation code is to “empower consumers with information and tools to assist them in making informed choices.”
“With the Framework for Age Classification, Content Descriptions and parental controls in combination with a grievance redressal system, we’ve made it easier for consumers to make the right viewing decisions for themselves and their families,” Tarun Katial, Chair of Digital Entertainment Committee at IAMAI, said.
The Code is effective from August 15.