Top 10 OTT platforms in India
Now when fast internet is available in most parts of the country, OTT platforms are quite popular. Many people now also prefer watching content on OTT platforms over cable TV channels. There are several OTT platforms available in the country. Some are local OTT platforms offering regional content while some are global OTT platforms offering content from several countries. In this article, I will tell you the top OTT platforms in India. But before you check the list, first understand what exactly an OTT platform is.
What is an OTT platform?
OTT stands for “Over the top” and is used for a streaming platform that delivers content over the internet. So, any content streaming service that provides content over the internet is an OTT platform. Before OTT platforms, you were dependent on cable TV providers for the content. You could only watch what cable TV providers are offering. On an OTT platform, you can watch your favorite show anytime and anywhere.
OTT platforms are different from VOD services. VOD also provides video content on different devices but it may or may not be over the internet.
OTT platforms have been growing in India since 2018 and 2020 was the best for these platforms in terms of growth. Smart TV sales also helped in boosting the content consumption on OTT platforms.
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Top OTT platforms in India
1. Amazon Prime Video
Amazon Prime Video is the best and affordable OTT platform in India. The reason why I am keeping it at the top is its affordable pricing. Amazon Prime Video offers movies and web series in several languages. You can watch global and local content both. Along with popular movies and TV series, Amazon also offers exclusive Amazon Originals. Prime Video has a good interface where you find dedicated sections and a search box. It also has a kids section with parental control. So, you can also allow your kid to watch kids’ content safely.
It comes with a Prime subscription that costs Rs 999/year or Rs 129/month. So, the one Prime membership brings Prime Video, Prime Music along with free, fast delivery on eligible items.
2. Disney+ Hotstar
Disney+ Hotstar is another good and popular OTT platform in India. The service brings live TV channels, movies, sports, and web series. Initially, the service was just Hotstar but later it was acquired by Disney that also integrated Disney content offering Disney animated movies and shows, and tons of other Hollywood movies. There’s a dedicated Kids section offering kids content including cartoon series.
You can use Disney+Hotstar VIP for Indian content and sports. If you want Hollywood movies and Disney content, subscribe to Disney Premium. Disney VIP costs Rs. 299 a year and Disney Premium is priced at Rs. 1499 for a year.
This Americal OTT platform delivers exceptional and exclusive content. Some notable series include Stranger Things, Black Mirror, Dark, Vikings, Cursed, Cobra Kai, and more. The service is available on smart TV, web, and mobile apps. You can also download content to watch offline when you don’t have an internet connection.
Netflix offers several subscription plans including Mobile, Basic, Standard, and Premium starting at Rs. 199 per month to Rs. 799 per month. It is comparatively costlier. That’s the reason most people still don’t buy Netflix subscriptions even if the OTT platform offers exceptional content.
4. MX Player
MX Player is my personal favorite because it is the only OTT platform that doesn’t require registration. Just visit and watch. You get Movies, TV shows, music, web shows, and more. There is also a section for Live TV. Surprising thing is that this free OTT platform also offers MXPlayer originals for exclusive content. Content is available in several Indian languages including Hindi, Punjabi, Tamil, Malayalam, Bengali, Gujrati, Marathi, and more. You also get English movies, Korean movies, and Turkish series.
As I said, this OTT platform is completely free but supported by ads. You don’t need to enter your details to watch content.
5. Sony LIV
Sony LIV is owned by Sony Entertainment Network and offers content from Network’s TV channels including Sony TV, Sony SAB, Sony Ten, Sony Max, Sony Max 2, Sony Six, Sony Pix, and Sony Yay. TMKOC and The Kapil Sharma Show are the two most notable TV shows people love watching on Sony Liv. You can also stream sports content from Sony SIX, Sony TEN 1, Sony TEN 2, and Sony TEN 3 channels. Along with Sports content and TV shows, you can also stream movies.
The app lets you choose from monthly, 6 months, and yearly plans priced at Rs. 299, Rs. 699 and Rs. 999.
ZEE5 is another popular OTT platform owned by Essel Group that also runs several TV gabbles. ZEE5 offers shows, movies, and music in 12 languages. Zee5 received its initial user base from people who love watching content from ZEE channels. The service also offers live TV channels.ZEE5 also has a partnership with ALTBalaji to provide content originals, shows, and movies from ALTBalaji in ZEE5 subscription.
ZEE5 subscription starts at Rs. 99. You can get monthly, 3 months, and yearly plans at Rs. 99, Rs. 299 and Rs. 999. ZEE5 is also available in some Airtel and Vodafone-Idea plans.
JioCinema is an OTT service owned by popular telco Jio. The platform is exclusive to Jio users only with no additional charges. You just need to own a Jio phone number with the Jio Prime membership. JioCinema offers Movies, TV shows, web series, short movies, and Music. The service also recently partnered with Disney India to offer popular Disney movies on JioCinema. Other major content partners include ALTBalaji, Eros Now, Paramount Pictures, Zee Entertainment, Viacom 18, Shemaroo Entertainment, Balaji Motion Pictures, Sun Nxt, and Sony.
AltBalaji is also a popular OTT platform in India. The platform has made niche viewers by offering mostly 18+ content including Gandii Baat and XXX. Other notable web series include Broken but Beautiful, Apharan, The Test case, Bose: Dead or Alive, and Cyber Squad. The OTT platform content including Web Series, Movies, and Music Videos. There are also several other original web series to watch. You also get regional content in several Indian languages including Bengali, Hindi, Marathi, Punjabi, Tamil, and more.
ALTBalaji subscription plans cost Rs 100 for three months, Rs 180 for six months, and Rs 300 for a year.
Voot is a popular OTT platform owned by Viacom18 that runs several TV channels such as Colors and MTV. Viacom18 also produces mobiles. Voot lets you stream Viacom18 TV shows and movies from the website and app. You get movies, original content, and TV shows. The app claims to offer more than 40,000 hours of content. There is also a Kids zone for offering kids specific content.
VOOT subscription costs Rs. 499 per year or Rs. 99 per month.
10. EROS NOW
EROS NOW is also a good Indian OTT platform owned by Eros Digital. The platform offers 12000+ titles including TV shows, Movies, and Music videos. There are also several originals to watch.
Eros Now Premium subscriptions cost Rs. 49 per month and Rs. 399 per year.
How OTT is Delivered?
You need an internet connection and a compatible hardware device to access OTT. OTT hardware may be a smartphone, tablet, computer, or a smart TV where you can download OTT apps to stream OTT content. You can stream OTT content from anywhere with the help of OTT apps.
What are some examples of OTT?
There are several OTT platforms including Netflix, Amazon Prime Video, YouTube TV, PlayStation Vue, Disney+Hotstar, ZEE5, and more.
How do OTT platforms make money?
The primary source of OTT platforms is subscriptions. Some OTT services also show ads to earn. MX player doesn’t charge anything as it lacks subscription option, so it earns only from ads.
Is Netflix an OTT?
Yes, Netflix is an OTT platform.