Few days back, Google introduced app content streaming through Google’s server in search results to let users access app’s content without installing the app. Now, Google has introduced new ads format which lets users try the app for 60 seconds without downloading it. These ads are called ‘Trial Run Ads’.
There will also be a timer at the top of the trial window which also contains install button. Users can install the app if they like the app in the 60-seconds trial. Trial run ads will be best for games where users can play games for around a 1 minute before deciding whether to install or not. This is a win-win for both developers and users.
Along with these ads, Google has also introduced ‘customized mobile ads‘. These ads lets app developers to use HTML5 and be more creative with interactive interstitials ads. These ads will have swipeable screens and will pull dynamic content.
Interactive Interstitials provide:
- A beautiful and flexible canvas for the advertiser to become truly creative
- Unique testing and optimization capabilities
- The opportunity to bring a piece of the app experience to the user before download
- Unique brand building possibilities
Google also confirmed that customization can be big or small depending on advertisers choice. These kind of ads are best for e-commnerce advertisers. They can showcase their products and offers to attract more customers and increase conversions.
These ads are only for mobile devices where it actually makes sense. Be ready to see these ads and get benefit of trial run of app before installing it in your device.
These two new ad formats are now available in beta to selected advertisers. Once Google is done with testing, it will rollout these new ads for all advertisers.
