Boost mobile app downloads with these SEO tips

SEO tips to boost mobile app downloads

Whenever a mobile app developer thinks about boosting the downloads of his app, he starts working on app store optimization. Yes, app store optimization is good and helps in ranking better in app store searches. But search engine optimization can also help you a lot because app store linking and your website both will be visible in search. So, you are also searchable from search engines.

If you do not have a website for your app, you must get it now. Creating a microsite or landing page is recommended. Focusing on SEO can also bring more visitors to your website and boost mobile app downloads. Focus on the SEO of this landing page or microsite. Build links, do proper keyword research, promote it, and see how it can boost app downloads.

In this post, I am going to list a few SEO tips which can help in increasing the visibility of your microsite and hence boosting the app downloads.

1. Mobile optimized landing pages which should also look good on desktop

There are so many people who search on the desktop to find apps and then install them on mobile by using the app store. However most of the users prefer to search on mobile devices so that they can directly install the app. So, the landing page must be optimized for both desktop and mobile. Having a responsive layout is not enough. You must have the web page optimized for conversion too. Try to have a design that can improve the conversion both from desktop and mobile. Use call-to-action properly and show relevant content to explain why this app is good.

2. Try to rank on Long tail keywords:

Keyword research is the most important thing you must do while writing a blog post. Keyword research includes finding the less competitive keywords that have high search volume. Over time, the number of websites are increasing and most of those are trying to rank on the same keyword. So, competition on the main keyword is becoming higher day. For example, if you have a racing game, you will most probably try to rank keywords like “racing game for Android”, “Best racing games” or something like these keywords depending on what you found less competitive. But these less competitive ones have good competition because of so many websites are trying the same keywords.

This is why, long-tail keywords are now gaining popularity. Long tail keywords are those that have less search volumes but you can easily get ranked in the top 5 of Google search results. Tools like Hittal and Longtail Pro can help you get beneficial long tail keywords. You can also get an idea of these keywords in SEMrush by looking at the keywords of your competitors.

Link building is still a good way to build authority and get better SERP. So, you must focus on this. You can ask bloggers of the same niche to use your app and review it. If you have a paid app, you can offer free licenses to bloggers for review. The review will give you a backlink and exposure among the readers of that blogger. For example, we also review mobile apps on Techlomedia. Most of our readers enjoy these app reviews and install the app. So, blog reviews are the best way for link building and exposure.

You can also hire writers to write a few guest posts on a few bloggers. Bloggers reward a backlink for writing a guest post. While contacting bloggers, it is possible to get responses only from a few. But try your best to get the maximum number of bloggers to review your app.

You can use SEMrush to know the backlinks of your competitors. It will help you to know how to start link building. You can try to build similar links along with your extra efforts which I mentioned above.

4. Reduce Bounce rate

Bounce rate is the measurement of visitors who are leaving your website soon after landing your website. Try to make the landing page appealing and offer things in better way. The landing page must not be distracting. Try to engage users with the content on your page. The way of presentation on the page should force users to download the app in a lovely manner. The lower the bounce rate you will have, the more conversions you will see.

These are the must-follow tips. I am sure you will start seeing traffic and conversion within a month. If you have anything to add, do not forget to comment below.

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