India’s popular music streaming service Gaana.com has announced its partnership with The Orchad, music, film and video distribution company. With this new partnership, Gaana.com has increased its portfolio from 3 million songs to 10 million songs by adding 7 million indie songs exclusively in its portfolio.
The Orchard operates in 25 global markets and works with range of artists including legendary Rockers Toto, Metal gods Slayer, rising Indie duo Say Lou Lou, Raghu Dixit, Soulmate, Dhruv Ghanekar and Blackstratblues.
Speaking about the tie up, Pawan Agarwal, Business Head, Gaana.com, said “Our focus is to create best music experiences for its users and we are focused on bringing the widest selection of Songs from India and International markets for our consumers. The Orchard is an important partnership for us, and we believe the consumers would love it.”
“We’re excited to be working with Gaana as it grows its presence in India,” says Brad Navin, CEO of The Orchard. “Bringing our quality catalogue to local listeners and extending our labels’ brands in the region is the perfect representation of what we’re about: using technology and relationships to bring music to engaged consumers wherever they are in the world.”
This is a great news for music lovers. Now, they have chance to enjoy more songs on Gaana.com. It will also help Gaana.com tp be ahead of competition. Apple Music is coming later this month. So, Gaana.com is working hard to beat Apple Music in India. With increasing number of players in music streaming industry, it will be interesting to see how they will fight to offer better service to users.
