MTS has announced a new innovative service called MTS mAd. This time the service is only available for Android devices on MTS Network. In this service, customers will be able to make free video calls just by watching video ads.
MTS is also working to expand this service by launching this on BlackBerry and BREW enabled entry level MTS handsets.
According to Leonid Musatov, chief marketing and sales officer, MTS India, “MTS mAd is a unique service which enables our smartphone customers to make free calls by just watching a video ad on their device. The service also provides an opportunity to leading brands to connect with their customers in a personalised manner. I am confident that the mAd service would find its appeal amongst both our customers and the advertising fraternity”.
Some big brands partners with MTS which includes Coca-Cola, Pepsi, Mentos, Center Fresh, Fiat, Kellogg’s, Titan, Lenovo etc. Currently users will see ads of these brands.
MTS mAd services requires no charge for activation. Customer using Android devices on MTS network need to send an SMS “FREE” to 55559 or just call up MTS Customer Care (toll free). After this, customer will get MTS mAd Call application WAP link for download. Download and install this app on your Android smartphone.
After this, each time when you want to make a call, it will ask for a ‘Free Call’ or ‘Paid Call’. In case, customer selects free call, a video ad will play for 20-30 seconds. After that ad, free 60 seconds of local calling will be credited to the customer’s account. Customer will also get the confirmation SMS.
