Instagram has quietly made a big change to who can go live on the platform, and this news would surely upset small creators. From now on, you will need at least 1,000 followers and a public account to use Instagram Live. This means that if you are someone who used to go live with your friends or share casual moments, you are out of luck unless you meet the new requirements.
This change puts a clear limit on smaller creators and regular users. Imagine having 800 followers and a private account. You open Instagram to go live like always and get a message saying you are no longer allowed.
That’s frustrating, especially for users who were building their audience slowly or simply liked the feature for fun.
Instagram has not shared a detailed reason for this change, but there could be a few strong reasons behind it. First, the platform may want to reduce low-quality or spammy live videos that hurt the user experience. Second, running live videos costs money. So, limiting live streams to accounts with real audiences could be Instagram’s way to save money and avoid wasting resources on streams with just a few viewers.
No matter the reason, the update is likely to upset a large chunk of users. People have already started complaining on social media and asking Instagram to roll back the rule. But as of now, the company seems firm on the decision.
It is important to note that TikTok also requires 1,000 followers to go live. YouTube, in comparison, only asks for 50 subscribers.
This move adds another barrier for upcoming creators. Getting to 1,000 followers can take time, especially if you are just starting out or using Instagram casually. It is also a reminder of how platforms can change the rules anytime. Features you once had access to can suddenly be locked behind new limits.