Apple has announced that its next major event will take place on Tuesday, September 9, at 1 p.m. ET / 10 a.m. PT. The company has named the event “Awe Dropping”, and it will be streamed live on apple.com.
The teaser image for the event features a glowing Apple logo surrounded by vibrant blue and yellow energy waves. It hints at the new Liquid Glass theme of iOS 16. The new design focuses on fluid, translucent visuals, dynamic animations, and a more expressive user interface. We have already seen how it looks in the developer beta and public beta of iOS 26.
We already know that September is the month when Apple usually announces its new iPhone lineup and major upgrades to its iOS, iPadOS, and watchOS platforms. While Apple has not shared exact details for this event, we know that the iPhone 17 will be one of the key highlights of the event. We are also expecting Apple’s thinnest iPhone, the iPhone 17 Air.
In addition to the iPhone 17 series, Apple is expected to unveil the Apple Watch Series 11, Apple Watch Ultra 3, SE 3, AirPods Pro 3, and new macOS software.
The event will take place at the Steve Jobs Theater in Cupertino, California, and will be streamed globally. Fans can tune in to witness Apple’s latest innovations firsthand.
