YouTube has announced that it will soon allow creators to monetize their Shorts through the YouTube Partner Program program. There is also an eligibility criteria. Shorts creators need to have at least 1,000 subscribers and ten million views over 90 days to be eligible to join YPP.
The change go into effect early next year.
YouTube started showing ads in Shorts starting in May. Ads appear between Shorts in the feed. The company says that ad revenue from Shorts will be pooled and split among creators. YouTube will share a 45 percent cut of the ads.
YouTube Shorts is growing and several YouTubers have started posting short videos as well. TikTok is still much ahead in terms of the active user base. Now when YouTube will start sharing ads revenue, we can expect more creators to join the platform and upload more shorts.
The company is also adding Creator Music, a new section in YouTube Studio that gives creators a big catalog of music they can use in their videos and still get paid. Some music tracks will be paid. If a creator pays for the music and then uses it in the video, he will still have the full monetizing potential and get the same revenue share.
YouTube Partner Program launched in 2007 and has become a source of full-time income for many creators. The company says it has paid creators, artists, and media companies more than $50 billion in the last year through this program.
