Last year, Shah Rukh Khan confirmed his OTT debut on Disney+Hotstar. We also saw a teaser but the plan was put on hold after SRK’s sun was caught by NCB. After keeping a silence for a few months, now Bollywood superstar Shah Rukh Khan has announced his own OTT platform ‘SRK+’ on Twitter. He tweeted a poster without revealing details.
Filmmaker Anurag Kashyap retweeted SRK’s tweet and confirmed his collabration with SRK for this upcoming OTT platform.
Salman Khan, Karan Johar, and several other Bollywood personalities also retweeted SRK’s tweet and congratulated him for this new OTT app.
India already has several OTT platforms including Netflix, Prime Video, Disney + Hotstar, ZEE5, Voot and more. Covid-19 pandemic has also helped OTT platforms in gaining popularity. When theaters were closed, several movies were directly released on OTT platforms. As per reports, India had close to 80 million paid subscribers of OTT platforms by the end of 2021. This number was just 14 Million in 2018. Numbers reveal how fast this market is growing. This could be the reason why SRK took interest in this business. Success of OTT depends on the content. So, it will be interesting to see what kind of content SRK manages to bring.
