Tinder will soon introduce in-app virtual coins in order to increase users’ activity and in-app purchases. These coins will be a way to monetize free users by allowing them to make ad-hoc or one-time purchases.
You can either pay to get these virtual coins or acquire them by staying active and up-to-date on the app. These coins can later be used for purchasing special features like Super Likes or Boosts for increased chances of matches.
Tinder is basically a free app with in-app purchases for premium features. You can buy more super likes, Boosts, get RInder gold to hide your age, location and get unlimited swipes.
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Bloomberg reported that the in-app currency could be available later this month. Tinder’s parent Match Group expects an increase in revenue as the virtual currency enables more opportunities to earn money.
Tinder has already tested the in-app currency in small markets during the second quarter and found positive results. The company will initially launch virtual currency in Australia because it’s a market that is representative of the company’s global member base.
