Bharti Airtel has announced a strategic investment in Mumbai based Edtech startup Lattu. The company has acquired a 10% stake for an undisclosed amount.
Lattu Kids specializes in digital learning tools. The company has a popular Lattu Kids app that focuses on improving Maths Skills, English vocabulary, and English learning for children under the age of 10 years. The app uses animated videos and games for making learning fun.
This investment has added Edtech to Airtel’s premium digital content portfolio. So, Airtel could distribute the educational content from Lattu Kids to its digital platforms. Airtel already has over 160 million monthly active users across its platforms – Airtel Thanks app, Airtel Xstream app, and Wynk Music.
Since the Covid-19 pandemic and lockdown, Indian Edtech startups have seen a surge in usage. Most of the schools are now using online classes on video conferencing tools to teach students. Parents are also preferring digital platforms to educate their kids. It is also estimated that in India’s Edtech segment will become a USD 2+ billion industry by 2021. That’s the reason Airtel’s decision to invest in an Edtech platform is a good move.
This investment is part of the Airtel Startup Accelerator Program. Airtel launched its startup accelerator program back in October 2019 with an aim to support early-stage Indian tech startups. The company has already invested in Spectacom, Voicezen, and Vahan.ai so far.
