Google Plans to launch retail stores in India by late 2018
Google is planning to open its offline retail stores across India for selling Pixel phones. The Economic Times got this tip from persons who are aware of company’s plan.
Google’s offline retail stores allow users to experience Pixel phones and purchase instantly. As per the information available, Google will open stores by Q4 2018. Google has also requested two renowned malls in India for setting up the stores.
After the launch of Pixel 2, Google tested the pop-up stores in Mumbai and Delhi NCR. The response from consumers was good and it inspired the company to go ahead with its exclusive offline retail store plans.
These pop-up stores helped Google to understand that physical stores are important to explain things clearly that is not possible via online videos and advertisements. People can check camera samples, the response of the phone and actual beauty of the design.
Not just Pixel phones, Google is also expected to sell its Chromecast, Chromebook laptops, Google Home speakers and Daydream VR headsets via its offline retail stores.
Xiaomi and Motorola have already started their offline retail stores and are expanding month by month. OnePlus partnered with Croma to allow users get access to OnePlus devices before they buy. Apple is also planning exclusive stores in India. Now Google will also be coming with the same thing.
Offline stores are important for Indian market where flagship phones cost much. People want to know everything about the phone and feel it before they spend their hard-earned money.