Intel’s EKUKA Impact Assessment Report 2016 released today

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Ek Kadam Unnati Ki Aur, An initiative by Intel has released Impact Assessment Report today. Personal computing is now an important part of India’s growth as a knowledge economy. This Report was prepared by Kantar Indian Market Research Bureau (Kantar IMRB) which is endorsed by the Indian School of Business (ISB) and commissioned by Intel Technology India Pvt. Ltd. (“Intel India”).


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With this Ek Kadam Unnati Ki Aur Intel is connecting the dots between Technology and Literacy. The report reveals that Personal Computers (PCs) are closing the skill gap in all over India. It is enabling socio-economic mobility, which is good thing for Digital India Campaign. This Ek Kadam Unnati Ki Aur is achieving universal digital literacy in the country.

Intel India set up 100 Unnati Kendras for PC access and training in 11 states since last one year. The Report, prepared by analyzing data from Common Services Centers, was unveiled by Mr. Sanjeev Kumar Mittal, Joint Secretary, Department of Electronics and IT, Mr. Navin Shenoy, Senior Vice President & General Manager, Client Computing Group, Intel Corporation, and Ms. Debjani Ghosh, Vice President, Sales and Marketing Group & Managing Director, Intel South Asia.


The Report mentioned that India transforms itself into a knowledge economy. Therefore, digital skills is necessary for higher education and white-collar service-sector jobs. And using technologies like PC in common life, will enable Indians to gain digital skills. According to the report, personal computer make positive influence on soft skills such as communication, leadership, self-confidence, way of thinking and decision-making which gives better career opportunities to non-urban aspirants.

“It is an exciting and important time for India as access to the internet and technology becomes readily accessible to more and more people, including non-urban communities. The PC is playing an increasingly critical role in enabling citizens across the country to use technology for the betterment of self and society, helping reduce the skill gap, and increase productivity. Intel is committed to continue investing in the transition of India to a digital, knowledge-based economy.” Mr. Navin Shenoy, Senior Vice President & General Manager, Client Computing Group, Intel Corporation, said in the event.

The Report is based on Ek Kadam Unnati Ki Aur, an initiative by Intel India, under which the company has collaborated with nearly 20 organizations, across the public and private sector, to build the relevance of personal computing.


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