In an attempt to engage users, Twitter has now decided to bet on videos to compete with Facebook and YouTube. Twitter will now pay individual video creators to a share of revenue it earns from videos.
Twitter’s advertising program is known as Amplify Publisher. Previously, it was only available for selected media partners such as Time, Vox Media, Mashable, TechCrunch, BuzzFeed and more. Now, the company has decided to open it to more publishers.
Publishers simply upload their videos on Twitter. Advertisers can select categories of video content they want to run their ads. Twitter will use its technology to dynamically insert their pre-roll ads into the most relevant videos
Twitter has not disclosed how it will choose which user is approved to monetize videos.
Publishers who are already a part of Twitter’s Amplify program get 70% of revenue from the ads, but we are not sure if new publishers will also get the same revenue. YouTube shares an average of 55% of its revenue with video artists.
Now the program is available in beta to select publishers and advertisers in the US. It will be rolled out to more users over the time.
If you use Twitter and can create good video content, you can try this to earn money.
