We already know how social networking giant love video content. To push its video content, even more, Facebook is planning to add offline video feature. As per the recent reports, it will start testing offline videos starting July 11 with the small percentage of users in India.
Also see: Facebook is testing floating videos
Users on WiFi will be able to save videos in their Facebook mobile app for offline viewing.
Facebook also says that this is a good thing for publishers who feel slighted by the latest changes to the News Feed algorithm. To avoid piracy, Facebook will be securely locking the videos within the app. It will not be visible in device’s local memory.
Video publishers can also opt out of the feature to prevent other people from downloading their videos for offline viewing. This option will be available in page’s “Content Distribution” settings.
This feature is already available on YouTube for Indian users. Now, Facebook wants to use this feature to encourage people in watching more videos.
The video is the future of marketing and Facebook knows this. It also said that future of social media is on videos. So, it is focusing hard to push video content.
