Reliance Lyf becomes the third largest 4G smartphone vendor in India

Lyf
Lyf

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According to a report, more than 15.8 million 4G/LTE devices were imported to India in the first quarter itself of 2016. Out of this number, a staggering 97.9 percent of the devices were smartphones, followed by 1.7 percent of data cards and the remaining numbers were PCs and tablets.

The reports from the market research company CyberMedia Research (CMR) suggests that these numbers amount to 63 percent of the total devices which were shipped in the first quarter to the country. The report, which was issued by the company is called “Quarterly India LTE Devices” report.

“The smartphone industry was the first to bank upon the 4G wave. Now as the services go live with multiple operators, it is the time for other devices to ride on the growth path,” said Faisal Kawoosa, Lead Analyst (Telecoms) at CMR in a statement.

Talking of the smartphone segment, Samsung, Lenovo and Reliance Lyf are the three leaders in the market. They have 32 per cent, 14 per cent, and 13 per cent market shares each, respectively.

In tablets, again Samsung is at the top with Apple and iBall following as the top players. The market share percentages are 58 percent, 16 percent, and 12 percent market shares, respectively.

In the internet data card niche, there is not much competition with only  Huawei, ZTE and Micromax being the companies that were shipping 4G enabled devices in the first quarter. Their shares stood at 40 per cent, 31 percent, and 29 percent, respectively.

The Reliance Lyf smartphones are quite new additions to the market and have one device each in the budget, lower mid-range, and mid-range price categories. The low-budget offering is known as Flame 4, the budget series is called wind series, the lower mid-range offerings are the water series and the mid-range device is called the Earth 1.

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