Google Maps to include promoted pins for local businesses
Advertising is always a big deal for all businesses, however, for Google, they constitute a majority of its income. This fact has been verified by Investopedia’s Eric Rosenburg who says, “the bulk of Google’s $66 billion revenue in 2014 came from its proprietary advertising service, Google AdWords. Of that revenue, 68 percent – or just over $45 billion – came from Google’s own websites.” Therefore, the post by the company, which detailed the changes that they are going to make with the Adwords model is not at all a surprise.
For the end users, one of the biggest changes that are of relevance is the fact that starting from now, some local businesses will have their own pins, which will also showcase the logo allowing easy and immediate visibility when the user is looking for locations.
This was explained by Google as:
We’re also investing in more branded, customized experiences for businesses on Google Maps — geared towards helping you increase store visits. First, we’re experimenting with a variety of ad formats on Maps that make it easier for users to find businesses as they navigate the world around them. For example, Maps users may start to see promoted pins for nearby coffee shops, gas stations or lunch spots along their driving route. Local business pages are also getting a brand new look — to encourage consumers to explore your store before they even arrive, we’re adding new features like special offers and the ability to browse product inventory.
The whole process of providing the information pertaining to the ongoing promotional events and the items that are on sale will definitely improve the overall visibility for the business. This has a two-way advantage as this will also save both time and money for the potential customers.
So what do you feel about the whole prospect? Does it look like a major improvement or does the whole prospect of seeing more advertisement on your screen irritate you? Do let us know in the comments down below!