Mobile Advertising Trends: What Publishers Should Know
When it comes to how the future of mobile advertising will look, the challenge isn’t the quality of the ads or the medium through which they are delivered, but more likely how they can truly get their target audience to interact with the product.
While basically everything that even closely relates to the IT industry is growing, the way in which a product is marketed can make the difference between that its success or failure. There is no doubt mobile advertising has always had a way of improvising in order to deal with any type of challenge or new product, however, today’s advertising trends show a much more precise and efficient industry.
In an ever-changing market that can barely keep up with the constant innovation in its field, the advertising aspect of the mobile business can become vital, and that’s why knowing the latest trends in terms of getting your product across is essential.
One of the most popular new trends in the field is the mobile advertising platform. This can change the way publishers can reach their target audience by publicizing their products according to some clear parameters that make the entire process much more efficient and calibrated. This way, developers can address a specific group of people who are most likely to interact with their product. Even then the advertiser only has to pay for installs, clicks, proven interaction or whatever other parameters they choose.
Another huge and constantly growing method of mobile advertising is mobile video content. With better internet connectivity and the spread of 4G networks, as well as the increased size of smartphones and tablets, mobile video content has grown and now holds a whopping 30 percent of all video content consumed online. This alone makes it one of the most best promotional methods for mobile advertisers. The nature of mobile video also makes it ideal for promotional purposes. Unlike traditional advertising done via TV, radio or street adverts, where looking away or moving past a commercial without registering it is almost ingrained, mobile advertising already has the viewer’s attention and manages to deliver the message much more efficiently.
Another key way to promote products is by native advertising. While it may not be a new concept, being used in print advertising for decades, native advertising in the online medium has shown a lot more interaction from the audience that any other type of online advertising. Native advertising basically refers to websites that incorporate adverts into the style and aspect of their own content. Native advertising can come in text, audio, picture or video form. Most people have already read native advertising in the form of advice or information. This method of promoting a product is particularly useful when trying to reach an audience with high resistance to classic methods of advertising. This way, instead of trying to directly sell a product the public will also get some useful information or advice.
Another way advertising has become more precise at offering relevant interaction between target audience and product is through payable impressions. This method charges advertisers only for interactions that meet certain time or display related requirements. Developers and advertisers can choose to alter these requirements in order to get the most for their money.
In fact this is the major problem mobile advertising is facing and is slowly but surely solving; Increasing the interaction between the content and the audience in a non-aggressive, non-invasive way.