Twitter announced that it will now auto play videos, vines and GIFs on Twitter feed automatically by default. This change has already started been rolling out to iOS and web. Android app will get this soon.
Sound of videos will be muted until you actually click or tap on the video to expand the video view. If you view your device in landscape video, sound will automatically turn on and will expand the video view to fit the screen.
Good thing is that you can opt-out of this. If you do not want Twitter to auto play videos or GIFs on your Twitter feed, you can turn off this from settings. If Twitter detects that you are at low bandwidth or area with high data rates, it will not auto play videos or GIF.
Most of the people will find it annoying, but few will surely like. If you think it is annoying, you can opt-out, or you can try it for few days. Twitter confirmed that users like the auto play of video. In testing, Twitter found that People were 2.5X more likely to prefer autoplay videos over other viewing methods. So, this new change can improve the user engagement on platform.
Twitter has also planned to improve its revenue with this move. Twitter’s President of Global Revenue Adam Bain tweeted that Advertisers will only be charged when video is in 100% in-view on the user’s device, and has been watched for at least 3 seconds. If it is not in 100% viewability, advertisers will not be charged.
What do you think about these new changes? Share your views with us via comments.
