Yahoo is planning to compete with Google Now, Apple’s Siri and Cortana

yahoo
yahoo

Advertisement

Yahoo

As per the report of Business Insider, Yahoo is planning to launch its own personal digital assistant. In this war Google Now, Apple’s Siri and Microsoft’s Cortana are already big competitors.

The name of the product is Codenamed Index, which would be a smartphone application. If everything goes as per plan, then company will release pilot version of the application soon. This project is being led by two higher levels of executives Jeff Bonfire and Peter Monaco.

During the Yahoo’s first quarter earnings call, Yahoo’s CEO, Marissa Mayer said, “Those products are really heavily differentiated both from each other as well as from the historic legacy products, and so that’s really where we see an opportunity to play in something that’s mobile. And as it moves to, for example, the watch, and on to television screens and video we think that there’s a really interesting place to play there, to help people make better sense of the content they already have access to, content in their mail, using more context to actually provide higher quality results.”

Mayer added, “And that’s really where we’re excited to invest and that’s why we’ve worked on things like [Yahoo’s mobile homescreen app] Aviate, like [Google’s] Search My World and we’ve been making investments there and we’d like to do more with that and that’s what I’m referring to, the classic web search has a different cost profile than that future oriented mobile search that’s more personal.”

During this earning call, Marissa Mayer also explained the working of index with the example.

But this project may face lots of difficulties in coming time as the users are very fond of Google and Siri and may be they take time to switch over this service.

Source: Business Insider

Advertisement