E-commerce giant Snapdeal and cable distribution network Den have launched a TV channel “Den Snapdeal TV Shop”. This channel (channel number 132) is available to all Den’s subscribers and will soon be available to other cable operators and DTH players over next few months.
This TV channel will be the marketplace for selling items, vouchers to home shopping audience. TV channel will feature products by showing details of products and toll free numbers to order products. Snapdeal will be responsible for delivery or the products and will also offer cash-on-delivery for customers. With this TV channel, Snapdeal plans to reach 100 million people in India in next 12 months.
Mr. Kunal Bahl, Co-founder and CEO Snapdeal.com said,
“Innovation lies at the heart of Snapdeal.com and with this initiative we are taking yet another step to fulfill our promise of providing accessibility to the best products at best prices to consumers across India. We are delighted to partner with a likeminded brand like DEN Networks which enjoys massive reach and brand loyalty across the entire country and especially in smaller towns of India. India is a country with many heterogeneous segments of consumers, and we believe that by reaching 150 million households with 600 million people that have a TV, we can create another revolution through TV Commerce.”
This TV channel was launched back in as a pilot in September last year and received good response from customers. It offered Home & Kitchen, Electronics and Fashion & Lifestyle categories on TV channel.
This is not the first time when a e-commerce player launched a TV channel. HomeShop18 and Naaptol have already used the same model to reach in tier II and III cities where people are still out of reach of Television. My father sometimes use Homeshop18 by watching the products on TV and then order via phone call. And there are many users who prefer HomeShop18 just because they can watch it on TV. I am sure Snapdeal will be able to reach more customers with this move.
