Yahoo Acquires URL Shortening Startup Bread


Yahoo has just acquired a url shortener startup Bread. Bread is a URL shortener that also lets people make money from sort URLs. Bread was launched back in 2011 and now the service has shut down. Bread has also posted a message on official website about this deal.


Bread’s staff will now join Yahoo’s advertising team in Sunnyvale, California. Bread team had 10 employees but Yahoo confirmed that only six will join the Yahoo’s advertising technology team. All existing bread links will get support till November 11.

“When we launched Bread in 2011, our goal was to help social media influencers and publishers better monetize their online content. We built the first digital platform that delivered beautiful and engaging advertising across social media, desktop, and mobile devices. In Yahoo, we found a company that shares our vision. We are thrilled to join Yahoo’s advertising team in Sunnyvale where we will be working on developing next-generation solutions for social and mobile publishers and advertisers,” Alan Chan, CEO of Bread posted in a message.