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YouTube Search Ranks Videos Based On Watch Time

YouTube Search Ranks Videos Based On Watch Time
Deepanker Verma October 14, 2012 Internet

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YouTube search algo now based on times watchedYouTube has changed its ranking algorithm which now ranks videos based on time watched. Initially, videos were ranked based on times clicks. That means, the video which has been watched more times, will be ranked better.

“We’ve started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching. This is a continuation of ongoing efforts to focus our video discovery features on watch time, and follows changes we made to Suggested Videos in March, and recent improvements to YouTube Analytics,” YouTube said.

“The experimental results of this change have proven positive — less clicking, more watching. We expect the amount of time viewers spend watching videos from search and across the site to increase. As with previous optimizations to our discovery features, this should benefit your channel if your videos drive more viewing time across YouTube,” it added.

The new algorithm is already in work. Recommended videos and search results are now focus more on time watched not clicked. With these changes, YouTube wants quality content to be get more exposure on the website. This will make people more engaged with videos and thus better earning.

All people who monetize their videos, will get more benefit from this. This kind of targeting will ensure that more percentage of clicks and watch will increase. SO the more number of clicks, more number of watched which in turns more earning.

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Deepanker Verma

About the Author: Deepanker Verma

Deepanker Verma is the Founder and Editor-in-Chief of TechloMedia. He holds Engineering degree in Computer Science and has over 15 years of experience in the technology sector. Deepanker bridges the gap between complex engineering and consumer electronics. He is also a a known Security Researcher acknowledged by global giants including Apple, Microsoft, and eBay. He uses his technical background to rigorously test gadgets, focusing on performance, security, and long-term value.

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