Facebook has announced the earning for last quarter and recorded 36% growth. It made $1.09 billion in advertising which is 36% up from last year. In last quarter, company announced $992 million ad revenue. Advertising revenue now contribute 86% of total revenue that was 84% last quarter.
“As proud as I am that a billion people use Facebook each month, I’m also really happy that over 600 million people now share and connect on Facebook every month using mobile devices,” said Mark Zuckerberg, Facebook founder and CEO. “People who use our mobile products are more engaged, and we believe we can increase engagement even further as we continue to introduce new products and improve our platform. At the same time, we are deeply integrating monetization into our product teams in order to build a stronger, more valuable company.”
Facebook is also pushing new advertising methods such as Gifts, Custom Audiences, Facebook Exchange, Offers, and mobile app install ads. Company also said that 14% advertising revenue came from mobile users in last users. In this quarter, company also took some big decision which includes, Closed Instagram acquisition, opened first international engineering office in London.
Facebook also announced that now 1.01 billion monthly active users which is 26% year over year. It also revealed that Daily active users (DAUs) were 584 million on average for September 2012. Mobile active users were 604 million last month.
