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Nokia targeting 50% market share in India

Deepanker Verma October 29, 2011 Gadgets, mobile phones

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Nokia said it is targeting over 50 per cent market share in India on the back of innovative products, services and content within 2012.

“Our target share should always be more than half of the total market…I think we would be able to get there in 2012 by focusing on great innovative products, great delivery and experience at retail points, services and content integration,” Nokia India Vice-President and Managing Director D Shiva kumar told reporters here.

When asked about the company’s current market share in India he said: “I won’t be able to say that but I can say that we are well on our way.” “India is not the right market for anybody to just do a value play in any one category. If you want to be meaningful, you have to be a full line player,” he added.

Nokia is trying to targeting a majority share across categories within the total mobile and smartphones segment.

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About the Author: Deepanker Verma

Deepanker Verma is the Founder and Editor-in-Chief of TechloMedia. He holds Engineering degree in Computer Science and has over 15 years of experience in the technology sector. Deepanker bridges the gap between complex engineering and consumer electronics. He is also a a known Security Researcher acknowledged by global giants including Apple, Microsoft, and eBay. He uses his technical background to rigorously test gadgets, focusing on performance, security, and long-term value.