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Google Analytics change the way it counts user session for visit

Deepanker Verma August 13, 2011 Internet

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Google has announced the way it counts the visits of a user on a website. This small change will affect the number of visits on a website in great way. Google wrote on analytics blog,”Beginning today, there will be a small change in how sessions are calculated in Google Analytics. We think this update will lead to a clearer understanding of website interactions.”


Currently, Google Analytics ends a session when:
More than 30 minutes have elapsed between pageviews for a single visitor.
At the end of a day.
When a visitor closes their browser.
If any of these events occur, then the next pageview from the visitor will start a new session.


In the new model, Google Analytics will end a session when:
More than 30 minutes have elapsed between pageviews for a single visitor.
At the end of a day.
When any traffic source value for the user changes. Traffic source information includes: utm_source, utm_medium, utm_term, utm_content, utm_id, utm_campaign, and gclid.
As before, if any of these events occur, then the next pageview from the user will be the start of a new session..


According to the blogpost, the changes will affect the visits of all website from today. Google also said if your visitor visit your website with 2 sources in a short period of time, it will counted as a new session. But restart a browser will not counted as new session.


After taking the complete veiw of the session ending rules, i can say that users are going to see more pageviews on their website from today. The new rules will surely increase their pageviews.

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Deepanker Verma

About the Author: Deepanker Verma

Deepanker Verma is the Founder and Editor-in-Chief of TechloMedia. He holds Engineering degree in Computer Science and has over 15 years of experience in the technology sector. Deepanker bridges the gap between complex engineering and consumer electronics. He is also a a known Security Researcher acknowledged by global giants including Apple, Microsoft, and eBay. He uses his technical background to rigorously test gadgets, focusing on performance, security, and long-term value.

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