Timbremedia is planning to launch mobile internet radio service in india within next 2-3 months. Saregama has bought 10% share in Timbremedia and it will provide music songs to this radio service.
Adarsh Gupta, business head of music at Saregama India, said, “Mobile radio business in India is booming, and we in partnership with Timbremedia will launch services to cash in on the growth.”
He added, “We have the largest repository of Indian music with us, this will be available to the listeners through our Mobile Radio service. We will use both voice and data channels of the service providers to launch these services.”
M Sebastian, chief operating officer of Timbremedia, said, “We will have several channels based on different genres of music, so that users have maximum options. Some of these channels will be similar to what was available on World Space radio service, and there will be other customised channels if the operators want them.”
He added, “Worldspace stations like Farishta, Jhankaar, Gandharv, and Shruti, to name a few, will be back again soon on mobile and other platforms.”
The pricing and brand name has not been decided as of now as that will be done in talks with mobile operators who launch the service. However, it is likely to be similar to what is available on DTH, where you can choose from a bouquet of channels and then pay for only those.
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