Apple has entered into a strategic partnership with Bharti Airtel to bring some offers for OTT and music streaming services. Through this collaboration, Airtel Xstream customers will gain access to Apple TV+ and Apple Music
Later this year, Airtel’s premium WiFi and Postpaid plans will offer access to Apple TV+, Apple’s video streaming services known for its premium original series and movies. The service will be seamlessly integrated into the Airtel Xstream platform to help customers discover and enjoy their favorite Apple Original content. Airtel users will also get Apple Music, which boasts to be the largest collection of music.
Also see: Best Music Streaming Apps for iPhone
The partnership between Airtel and Apple can be beneficial for both companies. Now Airtel’s premium plans will look better with content from Apple. Airtel has a large customer base. So, the partnership brings Apple a big opportunity to expand its reach and introduce its Apple TV+ and Apple Music to a new segment of users. It will also generate additional revenue for Apple.
