Yahoo has bought the AI-powered news aggregation app Artifact. The app will no longer exist and Yahoo will integrate the tech behind the app into Yahoo products including Yahoo News. Terms of the deal were not disclosed.
Artifact was founded by Instagram’s co-founders Michel Krieger and Kevin Systrom. Founders of the app will not join Yahoo but will work as ‘special advisors’ until the company properly integrates the tech into Yahoo products. The integration will take some time and will help Yahoo develop a personalized content ecosystem.
The app was launched in January last year and managed to create a buzz. The app wants to offer personalized news feeds and AI-powered news summaries. However, the app didn’t get success. It also introduced social features such as profiles, comments, and voting, but it didn’t work.
Founders decided to shut down the app in January this year, but they managed to crack the deal with Yahoo.
Yahoo did a similar deal back in 2013 when it acquired Summly and integrated its tech into Yahoo News.
