On Friday, Elon Musk announced that Twitter will start sharing ad revenue with creators for ads that appear in their reply threads. For being eligible for revenue sharing, creators also need to sign up for Twitter Blue.
Twitter already offers two different options: Tips and Super Follows for creators to earn. Now they have another option to earn if they have good engagement on the platform.
We still have very little information on this. I also checked the Twitter Creators page but didn’t find anything new. So, I cannot say if there’s also a minimum follower or engagement requirement for bein eligible. We only know that you need to subscribe to Twiter Blue.
After Elon Musk took over, he is trying to build a creator ecosystem on the platform. Without active creators on Twitter, Twitter cannot be as big as rival platforms.
YouTube splits ads revenue with creators. This is the reason most creators actively publish content on the platform and help YouTube grow. Now the company also starts sharing YouTube Shorts revenue with creators.
Meta tried its best to compete against YouTube but was hesitating in sharing ad revenue with creators. This was the primary reason why creators didn’t take an interest. Instagram and TikTok are now also trying a few options to share revenue with creators but their program is still limited.
Now that Twitter is exploring ad revenue, a lot of creators will become active on the platform to see how well Twitter’s ad revenue sharing pays.
