Nothing Phone (1) will be sold initially via an invite system
Nothing Phone (1) is already creating a buzz in the tech world. Nothing CEO Carl Pei was the co-founder of OnePlus. So, you can see a lot of similarities in the marketing strategies of the two companies. Nothing is using similar marketing tactics to promote the upcoming phone’s launch.
Now it has been revealed that Nothing Phone (1) will be initially sold via the invite system. This is the same strategy that the OnePlus One followed.
Nothing shared a video on YouTube where it talks about the design of Nothing Phone (1)m manufacturing process, and invite system. Watch the video starting at 13:20 to learn about the invite system.
The company says that the invite system makes sure that people who are in the community get the phone first and then people who deserve it get the phone. This helps the product to get mouth publicity and also helps the company to keep the phone in enough stock.