Upscalio has announced its latest investment in a leading premium kitchen appliances brand Hestia. With this investment, UpScalio is now entering into premium consumer appliances market.
Upscalio is planning to scale the company 10x the current ARR through brand-building initiatives in the next 2-3 years. It also plans to launch products in new markets and expand the product portfolio.
Hestia was founded by Nehal Shah in 2018. The startup focuses on kitchen appliances and complete household health. Currently, the company sells a small range of products including juice, mixer, and boilers through the official website, Amazon and Flipkart. The company claims that the products are engineered to retain maximum nutritional value in food.
Speaking on the investment, Saaim Khan, Co-Founder and COO, UpScalio, said “Hestia is a culmination of Nehal’s innovation streak and his extensive experience in the health industry. The brand has shown immense commitment to providing the healthiest solutions to Indian consumers as the Indian consumer becomes more discerning about their lifestyle choices. The partnership was born out of a shared vision of ushering health revolution through technological innovation and we are aligned on the direction of growth we’d like to unlock for the brand.”
This is the fourth investment of Upscalio. The company has already invested in Green Soul Ergonomics, Polestar, and Trase. Upscalio acquires small e-commerce companies and help them grow 5-10X over the next few years.
