Microsoft has acquired a web-based video editing app Clipchamp
Microsoft has acquired a Clipchamp that offers a browser-based video editing tool. Clipchamp lets users create and edit videos in a web browser. This tool can also utilize the full power of a GPU to render the final video.
Microsoft will integrate Clipchamp into its Microsoft 365 offerings. We can also expect integration in Windows 11. The acquisition seems interesting because more people now create and publish video content. So, focusing on video editing tools is a smart move.
“As a web app that uses the full power of your PC, Clipchamp is a natural fit to extend the cloud-powered productivity experiences in Microsoft 365 for individuals, families, schools, and businesses,” said Chris Pratley, corporate vice president of Microsoft’s Office media group.
Clipchamp is an online video editor but it offers most video editing features we expect in a video editing tool. Features include trimming, cutting, cropping, rotating, speed control, and adding text, audio, images, colors, and filters. It also has the integration of free stock video and audio libraries. There are also several templates to choose from.
Clipchamp was founded back in 2013 and boasts 17 million registered users. It has also served over 390,000 companies including some big names.
Microsoft has not disclosed the amount if paid to Clipchamp for the acquisition. The company also tried acquiring TikTok when the Trump administration was forcing IkTok to sell itself too a US-based company.