As a part of its rebranding effort, Microsoft has rebranded Bing search engine to Microsoft Bing. The company has also unveiled a new logo that says “Microsoft Bing.”
Microsoft says, “It reflects the continued integration of our search experiences across the Microsoft family.”
Several reported seeing a Microsoft logo replacing the Bing logo that suggested the rebranding. Now the official announcement has confirmed the same.
Not just the Bing, Microsoft is adding Microsoft logo to most of the other products. It changed Windows Store to Microsoft Store and recently rebranded Office 365 to Microsoft 365. Edge and Teams both use Microsoft branding. Even the hardware products like Surface and Xbox are under the same Microsoft branding.
Microsoft is also expanding its Give with Bing program that helps people donate by searching on Bing. You don’t need to pay anything. It awards points for using Bing. You can donate these points.