Micromax announces come back in the smartphone market as “IN”
Back in June, Micromax promised to come back to the Indian market. Now the company has announced a new “In” series of smartphones via a short video on Twitter.
Micromax Co-founder Rahul Sharma shared an emotional video on Twitter talking about the company’s journey
Micromax was once the number 2 smartphone marker in India and was competing against Samsung for top spot. After the entry of several Chinese brands in India, Micromax faced tough competition and lost its market share.
Now when the Indian government is encouraging local brands under the “Atmanirbhar Bharat” initiative, Micromax has decided to make a comeback. We still do not know when the company will launch its next phone, but we can expect the launch next month.