Amazon India has now made it mandatory for sellers to disclose the ‘country of origin’ of all new and existing products listed on its platform by August 10. If a seller fails to do so, Amazon will take strict action including suspension of listings.
Amazon is also asking sellers to fill the contact information of the importer if the product is from any foreign country.
This new rule for sellers came after the Indian Government asked e-commerce companies to ensure all products are listed with the country of origin tag. At the time when Boycott China sentiments are high, the government wants people to know what country the product belongs. There is no government directive yet for this, but Amazon has already started following it.
“If someone is deciding to become compliant with the rules before any deadline, there’s nothing wrong with that,” the official from Amazon said in a statement given to ET. “But there has been no mandate with respect to this.”
It is worth noting that other e-commerce platforms such as Flipkart and Snapdeal have the country of origin tag for products but it was not mandatory to fill. Not sure when other companies will start following the same.
Source: Economic Times
