Criteo has launched Criteo Customer Acquisition in India for helping Indian retailers in acquiring more customers at less cost. India is the second country after Australia where Critio has launched its service in APAC.
Criteo Customer Acquisition helps retailers reach target customers by using dynamic ads. It uses powerful machine learning to identify shopping patterns, browsing journeys, and individual interests of billions of devices and then allows retailers to target those devices for showing ads.
It delivers user-centric and personalized product recommendations that allows you to reach target customers who are more likely to buy your products. So, your product ads will reach right shoppers, hence minimising the cost per acquisition cost and improve sales. It also enables customers not just reach new customers but also maximize ROI by using a performance based acquisition model. So, you can always re-engage with your shoppers and keep them your customers for life time.
As a retailer, it offers cost effective solution to get new customer base and retain your existing customers by showing them most relevant ads and improve your sales.
The company also shared few case studies to help us understand how Criteo can help businesses. It claims that a leading UK global fashion retailer has achieved a staggering 62% customer rate since implementing Criteo Customer Acquisition. It also helped the company in getting 4 times more orders with a 74% lower Cost Per Order (CPO).
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