YouTube tightens the rules of monetization and partnerships

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To regain advertisers trust, YouTube has made some necessary changes that would affect new YouTubers joining the platform.

Previously, a channel needed 10,000 total views to join the YouTube Partner Program and earn money. Now the company has changed the rule and channels need to have 1,000 subscribers and 4,000 hours of view time in the past year.

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The changes are not just for new joiners but the company will also apply the rules to current partners. If a channel, that was the part of YouTube Partner Program, doesn’t fulfill the requirement, it will no longer be able to make money from ads. This ensures that ads will not run on any random YouTube channel having fewer views or watch time.

Google has also confirmed that its staff of content moderators will also screen every single video in Google Preferred. Google Preferred is for premium advertisers who want the best way to put ads on popular videos of popular creators. This manual review process will be set up by the mid of February in the U.S and by the end of March in other countries.

2017 was a tough year for YouTube when advertisers complained about appearing of their ads on inappropriate videos. Several advertisers also stopped using YouTube due to ads appearance next to violent and racist videos. In April, after the ad boycott began, YouTube added the 10000 views requirement for joining the YouTube partnership program. But that didn’t help much. So, YouTube decided to change it again.

What do you think about YouTube’s new rules of monetization and partnerships? Share your views with us in comments.


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