Intex partners with Indus OS to strengthen its regional push
Today, Intex and Indus OS announced the partnership that will help Intex to strengthen its regional push and reach to new regional language consumers. In coming days, Intex will launch new smartphones powered by Indus OS under this partnership
This move is interesting because only 1 out of 10 people in country considers their first, second or third language. Regional language content is also in demand. Reports also confirm that next 300 million users who will be first-time smartphone buyers will be regional language speakers. So, they will give priority to smartphones offering them services in their local language.
Said Rakesh Deshmukh, co-Founder, and CEO, Indus OS, “Since the first device launched in May 2015, Indus OS has grown at a staggering rate. Today, we are proud to have over 5mn users on Indus OS, and now with Intex onboard, we expect to continue this exponential user growth. The regional language ecosystem holds immense potential in the Indian smartphone market, and Intex is a strong force to reckon with. Our vision is to bring technology into the hands of every digital Indian and the coming together of two of the most powerful brands in smartphones, is an essential step forward.”
Indus OS has done a good job in integrating regional language support. It also offers regional keyboards that have regional keyboards. It was the first keyboard of the country to have the natural ordering of the alphabet. It also offers auto-correction and the patented matra-prediction features in 12 languages. So, it makes easier for regional language speaker to use a smartphone even if he does not know English.
It is worth to note that Indus OS is world’s First Regional Operating System and it claims to be the second most popular mobile OS in India.