After successfully establishing its brand through online sales, now global ecosystem company LeEco has announced its partnership to make its offline presence in the country.
LeEco has partnered with top Regional retail chains like Sangeetha, Poorvika & Zonal Distributors like Shivalik, AppsYouNeed, Pearl Infotech and PCH to expand its offline presence across the country. These partnerships will help the company in expanding its base to 2000 outlets in 65 cities across the country. By the end of this year, it is expected to reach around 8000 outlets.
In the first phase, only Le 1S and Le 1S Eco smartphones will be available. Le 2 buyers will have to wait for few more weeks. As of now, this phone will only be available via online retailer Flipkart.
“This marks another milestone in our India journey that has been incredible so far. Our strategy to strengthen our offline business is a testimony to our commitment to the Indian market. For this, we have tied up with some of the well-known names in offline retail across geographies and we will continue to add more partners as we go along,” said Atul Jain, COO of Smart Electronics, LeEco India.”
LeEco came in Indian market earlier this year. In just 6 months of launch, it managed to become third largest smartphone brand in India in online space. LeEco superphones are available from Flipkart or LeMall.
