Apple wants Indian corporates to use its newly iPhone models. To make this phone affordable for them, Apple has launched a new scheme to offer its smartphones on the lease. Under this scheme, Apple will be offering the iPhone SE for Rs. 999 per month for two years contract. Similarily iPhone 6 and iPhone 6S are available for Rs 1,199 and Rs 1,399 a month, respectively for two years contract.
Apple has already started promoting this offer through print and electronic media. Reports confirm that this model was introduced in the country around a year back but Apple didn’t promote or talk about this.
Good thing is that a person can move from one iPhone model to another model any time and start paying the change in monthly fees as per the new model.
Recently, Apple introduced its new iPhone SE which couldn’t attract many customers. Primary reason was the price of this phone. While people can buy iPhone 6S by adding just 4k-5k INR in their budget, why will they compromise the budget? Apple launched this new iPhone SE because it saw the demand for smaller phones. But it forgot to consider the price. In the Indian market, people were buying iPhone 5S because of its price and not for its screen size.
With this new corporate offer, Apple wants drive revenue and boost the reach of the phone to more customers.
Source: ET
