By supporting ‘Digital Equality’ on Facebook, you supported an ‘Evil’; Don’t fall in TRAP

Fee Basics is not equal to Digital Equality

Now we know that Facebook can play any kind of mind-game to promote its free basics. It already knows that Indian people are not ready to accept its ‘Free Basics’ just because we do not want Internet to be ruled by Facebook and its partners who can pay. So, Facebook has started an emotional campaign called ‘digital equality’. If you are too emotional to support this, I want you to know that it is a trap.

Earlier morning, I received few notifications from friends who supported ‘digital equality’ campaign from Facebook.

Screen Shot 2015-12-18 at 12.24.49 PM

When I clicked on this, I found that it was not the support to ‘digital equality’. It is a campaign to get support for its ‘Free Basics’. This is irony. Facebook is talking about ‘digital equality’ but promoting ‘Free basics’ to snatch the digital equality of web publishers.

Free Basics India campaign

Why ‘Free basics’ is just opposite to ‘Digital Equality’

‘Free basics’ is a platform to offer Internet for free but this Internet will be paid by advertisers. So, it is just an internet with the websites which can pay for the visits of their users. Now, see it like if Flipkart is paying for its customers, ‘Free basics’ users will only be able to access Flipkart for free and hence they will stop using Snapdeal or others. Is it giving, e-commerce store an equality? No, it is promoting its advertisers and offering them more customers.

Now, see it in broader way. There are various startups which do not have enough budget to advertise the visit of new customers. They will never get most of the people just because people want to access free Internet now. India is the country where free thing is more important and people become blind to use it. So, think how medium and small websites will grow in India. They will never get equal chance?

Is it the equality? No, it is the ruling of Internet by Facebook. Facebook and its telecom partner will decide what ‘Free Basics’ users will see.

I am very sorry to say that our country is too emotional. And most of the companies exploit this to advertise their product. Just by seeing see ‘equality’ and ‘feminism’ words, People in our country blindly support the cause without thinking about its pros and cons. Life is a like a chess game, always think the effect of what you are doing.

In directly, thousands of users sent support email to TRAI. This is disappointing.

I hope TRAI will consider this TRAP in mind before deciding anything about ‘Free Basics’.

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